Black semi-truck on desert highway at sunset
Issue
N°01 / 2026
Filed under
Freight · Growth

Move freight.Move drivers.Move forward.

Trucky is the digital growth partner built only for trucking companies — websites, recruiting, brand and operations systems engineered for the way you actually run.

340%
More driver applications
14d
Kickoff to launched site
28%
Margin recovered vs broker
100%
Trucking-only roster
Driver recruiting Paid media Local SEO Brand systems Conversion sites Owner-operator funnels Shipper acquisition Fleet branding Lead routing DOT-compliant copy Driver recruiting Paid media Local SEO Brand systems Conversion sites Owner-operator funnels Shipper acquisition Fleet branding Lead routing DOT-compliant copy
Chapter 01 — The thesis

Built for the road,
not the office.

A specialized division of Jungle Creatives
Chrome semi-truck headlight detail with raindrops
Plate 001 — Detail study
Kenworth W900 · Idaho

Most agencies treat trucking like any other client. We don't. Trucky is the digital growth division for fleets, owner-operators and freight brands — born inside Jungle Creatives, focused on a single industry.

From the first call to the last KPI, we speak DOT, ELD, lane density, dispatcher hours and per-mile margins. So nothing gets lost in translation between the office and the cab.

Specialized
100% trucking-only
Operator-built
Ex-dispatch DNA
Outcome-locked
Cost-per-hire KPIs
Chapter 02 — Services

Six lanes
of work.

Four lanes are live today. Two launch in 2026 for partners ready to leave brokers and bad software behind.

01Live

Conversion-grade websites

Mobile-first, freight-fluent. SEO-ready. Built to convert drivers and shippers in two weeks flat.

14-day buildEngage →
02Live

Driver recruiting & paid media

Targeted Google, Meta and programmatic that puts your fleet in front of qualified CDLs — not random clicks.

Monthly retainerEngage →
03Live

Brand identity & livery

Logo, color, voice, and trailer livery direction. A brand that commands respect at the truck stop.

One-time packageEngage →
04Live

Local SEO & visibility

Dominate "trucking company near me" in your region. Google Business, citations, reviews, ranked content.

3–6 month programEngage →
052026

TruckyOS — Operations system

A custom internal platform replacing the outdated tools your dispatchers wrestle with daily.

Early access list
062026

DirectHaul — Broker-free freight

Direct shipper connection that helps you lock in loads without intermediaries — keeping 15–30% more margin.

Pilot program
Trucker leaning against semi-truck grille at dusk
Plate 002 — Marcus T., Owner / MTR Freight
Voices from the cab
"We were posting on job boards and getting nowhere. Within sixty days of working with Trucky we had more qualified driver applications than the previous year — and our website finally looked like we meant business.
MT
Marcus T.
Owner · MTR Freight Solutions
Chapter 03 — Process

From first call
to full throttle.

1Step 01

Discovery

We learn your operation — fleet size, target drivers, current bottlenecks, lanes served. No templates.

2Step 02

Strategy

We map exactly what you need, what it costs and what to expect. Clear milestones, fixed fees.

3Step 03

Build

Site live in two weeks. Campaigns built, pixel-tracked and tested. Everything measurable.

4Step 04

Scale

Monthly reporting. Ongoing optimization. Your digital infrastructure grows when you do.

Plate 003 — Field study

One discipline.
Every fleet size.

Owner-operators with one rig. Mid-size carriers with fifty. Regional fleets running two hundred. The work scales — the focus doesn't change.

1–5
Owner-op
5–50
Mid-size
50+
Regional
Aerial view of a fleet of semi-trucks in a yard at dusk
48° 13' N · 14° 17' W
Logistics yard · 06:14
Chapter 05 — The crew

The people behind
the performance.

A focused team. Clear roles. Shared commitment to results — no agency layer cake, no account-manager telephone game.

Portrait of Andy Banks
N°01

Andy Banks

Founder · Strategy

Drives positioning, fleet partnerships and revenue growth.

Portrait of Mitzy Zaric
N°02

Mitzy Zaric

Brand · Creative direction

Shapes visual identity, livery and the Trucky voice.

Portrait of Dean Herald
N°03

Dean Herald

Web · Conversion

Builds high-converting freight sites and recruiting funnels.

Portrait of Lana Beck
N°04

Lana Beck

Paid media · Recruiting

Runs Google, Meta and programmatic campaigns at scale.

Chapter 04 — Proof

The industry runs on trust.
So do the numbers.

340%
More qualified driver applications
Avg lift across active recruiting accounts.
14 days
From kickoff to launched website
Conversion-grade builds, never template flips.
28%
Margin recovered vs broker-only flow
Direct shipper acquisition pilot, 12-month avg.
100%
Trucking-only client roster
We never split focus across other verticals.
Trusted by independent carriers across 14 states
MTR Freight Pinewood Logistics Northbound Express Anvil Carriers Ridgeway Hauling Crosswind Freight Iron Lane Halsey Brothers
MTR Freight Pinewood Logistics Northbound Express Anvil Carriers Ridgeway Hauling Crosswind Freight Iron Lane Halsey Brothers
Chapter 06 — FAQ

Asked
often.

Anything we missed? Drop a note below or call directly. We answer within one business day.

01How long until my new website is live?
+

Two weeks from kickoff. We've built the process around freight-specific content blocks, so we never start from a blank page.

02Do you work with single-truck owner-operators?
+

Yes. We have packages sized for owner-ops, mid-size carriers (5–50 trucks) and regional fleets (50+). The discipline doesn't change — only the scope.

03How do you measure recruiting performance?
+

Cost per qualified driver application, applications-to-hire conversion, and 90-day retention. Vanity metrics like impressions are reported but never billed against.

04What does the engagement look like?
+

Most partners start with a website + 90-day recruiting sprint, then move to a monthly retainer for ongoing media, SEO and reporting. No long lock-ins.

05Are you really trucking-only?
+

Yes. 100% of our active roster is trucking and freight-adjacent. We turn down work outside the lane to stay sharp inside it.

06What's TruckyOS and DirectHaul?
+

Internal products launching in 2026. TruckyOS replaces clunky dispatch software; DirectHaul connects you to shippers without broker margin loss. Join the early access list at the bottom.

Open highway at sunset
Ready to roll?

Let's buildyour roadforward.

Free 30-minute discovery call. No pressure. We'll tell you what your company needs and what it'll cost — before you commit to a thing.